Our story
From an SJP Road shop to living kitchens
KitchenWhiz is the commercial kitchen brand of Unique Steel Products, a Bengaluru family business now in its second generation.
Factory 10k
Showroom 10k
Warehouse 15k
Our 35,000 sq ft facility in Bommasandra, in sq ft.
Shabbir Madraswala started Trade Links Corporation in 1977 from a small shop on SJP Road, trading hardware, tools and safety products. Shireen Madraswala later took charge of sales and customer relationships, and built the trust the business still runs on.
Today a team of close to 100 people covers design, projects, sales, manufacturing and service. Our aim is simple: to stay at the forefront of commercial kitchens, and be an invaluable part of our clients' living kitchens.
- 1977Trade Links CorporationA small trading shop on SJP Road, Bengaluru.
- 1988Into manufacturingA move to an industrial shed in Bommasandra to build stainless-steel stoves, then commercial kitchen equipment. KitchenWhiz is born.
- 2003The next generationHuzefa Madraswala joins with an industrial engineering background and brings in new systems. He leads the company today.
- TodayFour brands and the UNOX LoungeKitchenWhiz, Barwhiz, HeatKO and USP, plus Bengaluru's UNOX Lounge, all under one roof.